The objective is to invent a business with an original concept along with a logo.  Because one of my inspirations is video games, I wanted to produce an retro arcade scene with private lobbies where people young and old can recapture the joy of playing arcade games on cabinets.  The title "New Challenger" gives the people the idea to reignite their competitive edge in gaming.  The logo was created by hand and translated as a vector illustration using Adobe Illustrator.  The dynamic logo is also designed to have multiple versions such as monochromatic, black and white, and full color.